What Are Brand Mentions in SEO and Why Do I Need Them?
49% of shoppers use Google to discover or find new products and services.
The more your product or service is out there on the web, the better chance those shoppers have of finding you. But how exactly do you go about getting your brand out there? The answer is brand mentions.
Brand mentions operate differently than the well-known strategy of link building. But they share in common the ability to drive organic traffic and boost your online presence.
Today we’re discussing what are brand mentions in SEO, why they’re important, and how to get them. Keep reading to learn more.
What Are Brand Mentions In SEO?
When your brand, product, or service is referenced, cited, or “mentioned” online, that’s a brand mention. This may be on a social media post, a blog, an article, or any other piece of content.
Not to be confused with a backlink, which is an express link, a brand mention is what Google calls an implied link. There’s no hyperlinking involved. It’s simply a reference to a target resource without an express link to that resource.
For example, someone might mention your product or service in their blog. They don’t hyperlink to your page, but the mention of your brand is considered an implied link, and it’s an important part of your SEO.
Why Are Brand Mentions Important?
Even if you don’t know much about an SEO campaign, you’ve probably heard of backlinking. Backlinking is a link from one website to another website.
A good backlink strategy is foundational to SEO success. This is because, when your brand is linked to, it increases your organic search value. But there are ways to game this system, and Google aims to present users with the most naturally popular sites when they do a search.
For that reason, Google has begun looking more at implied links, or brand mentions. A brand mention signals authority, improves SEO value, and should increase website traffic.
How to Get Brand Mentions
There are some easy ways to increase brand mentions in SEO. These are:
- Increase your social media presence because many brand mentions occur on social media.
- Solicit and engage with reviews. This build’s recognition and trust and increases the chance of brand mentions.
- Guest blogging is an opportunity to mention your brand on someone else’s website and reach a whole new audience.
- Collaborate with influencers to expose your brand to new audiences.
An important aspect of getting more brand mentions also involves monitoring who is mentioning your brand and in what way. You can do this by setting up Google Alerts, which is free and easy to use.
More Great SEO Advice
The more your brand is mentioned online, the more visibility and authority you have. This is how brand mentions in SEO increase your organic traffic and, therefore, increase sales of your products and services. You can increase brand mentions by increasing your social media presence, guest blogging, and collaborating with influencers.
And for more great SEO advice like this, be sure to check out our blog regularly.
Marshall Thurlow is Director and Founder of Orion Marketing Pty Ltd. He is a digital marketer with expertise in SEO, website design, content marketing and project management. With over 15 years of experience spanning government, not-for-profit and the private sector, he is well equipped to lead teams to success. He is a big proponent of environmental sustainability, critical thinking and progressive issues.