Entries by Marshall Thurlow

What Are Brand Mentions in SEO

What Are Brand Mentions in SEO and Why Do I Need Them? 49% of shoppers use Google to discover or find new products and services. The more your product or service is out there on the web, the better chance those shoppers have of finding you. But how exactly do you go about getting your […]

How to Set Up Your Online Business Listings

Creating local business listings is a great way to maximise your business’ exposure in your community and improve your online presence. Business listings are profiles of your business registered onto directory websites, which archive your business information for directory users to search up and potentially contact you through. As rewarding as business listings are, registering […]

Can Quora Be Used for SEO?: A Complete Guide

If you’ve ever put a question into Google, you’ve probably seen Quora among your search results. It’s often near the top of the page beside Wikipedia. Quora first launched back in 2010. Since then, it’s become a legitimate part of many content marketing strategies. How does it work for other marketing strategies? Can you use […]

5 Proven Benefits of Guest Blogging for SEO

Are you on the fence about guest blogging? Well, it’s time to get off the fence and realise that it is a powerful tool when it comes to search engine optimisation. Since 77% of all internet users read blogs, you’ve got the potential to reach a big audience. But there’s a lot more to guest […]

How Can You Use PR For SEO?

SEO and PR have always operated in separate realms. You use SEO as more of a behind-the-scenes way to get more visitors, while PR allows you to tell people exactly what’s going on. Although the practices are different, the end goals are the same. If you want to generate more traffic, rank higher on searches, […]

4 Ways to Get More Traffic Using Videos

Boost Traffic – Publish Video Video keeps users on your site for longer. According to Forbes, the average user spends 88% more time on a website with video compared to a website without. In addition, we all know that video content is growing in popularity. Cisco states that 82% of global internet traffic will come […]

Long Tail Keywords & How To Find Them

What are long tail keywords and how to find them? The more popular a keyword is, the more difficult it is to rank for it in Google search results. That’s why it’s often much more productive for SEO to turn to long tail keywords: less popular, but also less competitive. Here are just 7 unstoppable […]

Outsourcing Tips for Small Business Owners

Outsourcing Tips for Small Business Owners Outsource your weakness to build upon your strengths As a small business owner you know there are only so many hours in the day yet so many tasks to do and many areas of responsibility to look after. As a small business owner myself, I know the feeling of […]

Affordable Marketing Tips for Small Business Owners

Save money with small business marketing This article: from picking a new customer niche to creating content your website visitors will love! As a small business owner, you don’t need to spend lots of money on your marketing strategy to be able to generate a significant ROI. With the right tips, knowledge and a focused […]

Tips For A Successful Marketing Career

Now is the best time ever to enter the field of marketing, with companies in every niche spending lots of money on investments in both the digital and traditional marketing space Here are some tips from an industry professional that will help you to wow potential employers and secure yourself as a real player in […]

11 Elements Of A Great Small Business Leader

Follow These Tips To Lead Your Business To Success There are many good business leaders and managers in the world, but how many of them are great? Because it’s the great leaders that ultimately motivate their teams towards success. Quite a few words come to mind when you think of successful small business owners and […]

12 Simple Ways To Make Your Business Blog More Successful

Improve Your Business Blog With These 12 Tips Improving your business blog takes some effort, but not as much as you would think. If you want more traffic to your site, blogging is an excellent tactic to use if done correctly. Sure, anyone can setup a blog and start publishing content however that doesn’t mean […]

6 Tips For Marketing Machinery

From SEO to Google Ads and more traditional promotion, we have you covered for marketing machinery Large amounts of money are involved in the manufacturing and selling of heavy equipment and machines. Although heavy machinery is manufactured based on actual market demand, you know that it isn’t always easy to sell quickly at the price […]

The Increasing Role Of AI In Marketing

AI In Marketing Harness the power of AI to make your marketing more effective! It sounds very sci-fi, doesn’t it? But artificial intelligence is not some pie-in-the-sky “someday” tech that you can safely ignore. There are already AI technologies ready and waiting to be implemented in marketing. Here’s a little guidance:   1) Start Small […]

How to Optimise Your Google My Business Map Listing

How to Optimise Your Google My Business Map Listing for Small Business The ultimate Google My Business infographic With so many people on the go and using their smartphones to get around and to find places to eat, drink, stay and purchase items, it’s simply never been more important to ensure your Google My Business […]

Why You Need To Hire A Good Copywriter

With most businesses having an online presence in the digital age, the need for professional website copy has never been more pressing. A huge amount of writing is required to convey your business message and to educate potential customers on the benefits of your product or service.

Top 10 Website Design Principles

What elements should you consider in good website design? We explore our top 10 web design principles in this blog post. These will make your website visually pleasing, super easy to use, friendly and effective.

How to write a powerful about page with examples

Who are you and what do you stand for? Your website About page One of the most important pages on your website is your About page. While it can be difficult to craft a compelling personal bio or story, it’s important to invest some time and energy into how you present both yourself and your […]

Shopify ecommerce case studies to make money

We summarise some of the best Shopify case studies showing how you can make money using the Shopify ecommerce platform online. This is a comprehensive case study article to give you all the tips and tricks we have to succeed with Shopify.

Benefits of Shopify for small business ecommerce

Power your business with Shopify. When it comes to ecommerce website builder platforms, Shopify is one of the most popular among small business owners. A lot of entrepreneurs have successfully launched their online shops through the help of the platform.