Entries by Marshall Thurlow

Legal Keywords

19/11/2024 /0 Comments/in /by

Are you a lawyer? Here are your highest volume legal keywords If you’re looking for some free SEO marketing advice for your law firm, this article covers the highest volume legal keywords.  As a marketing consultant who has worked on SEO campaigns for 10 years, I’ve developed a great methodology to help business owners increase […]

TGA Cosmetic Injectables Advertising

18/11/2024 /0 Comments/in /by

The Therapeutic Goods Administration (TGA) has tightened the rules around advertising cosmetic injections and related products. If you’re a cosmetic clinic owner, you’ll know what I’m talking about. The way you market your business in Australia has now changed dramatically. The change involves the restriction of cosmetic clinics from using common terms like ‘injectables’ and […]

Fast Internet is a Necessity for Business Growth

13/11/2024 /0 Comments/in , /by

Beyond Convenience: Why Fast Internet is a Necessity for Business Growth Fast internet is now non-negotiable for Australian business owners. Across all industries, a strong online presence and seamless customer connectivity are vital for success, and fast internet is foundational to keeping a business running smoothly. Thankfully, we’re now getting the speed we deserve by […]

Chiropractic Keywords

30/10/2024 /0 Comments/in /by

How to Use Chiropractic Keywords to Grow Your Practice This article is written for chiropractors and describes how to use chiropractic keywords in your clinic marketing. As a chiropractor who runs your own clinic, no doubt you’re already aware of how competitive the health and wellness industry can be online. With almost all patients turning […]

Image Size Optimisation Guide

26/06/2024 /0 Comments/in , /by

How to optimise image size for SEO If you’re wondering how to optimise your image size for SEO benefit this blog post will give you everything you need to know. There’s more to uploading images to your website than simply finding an image on the internet and uploading it. First, you need to ensure that […]

Google Algorithm Update

06/06/2024 /0 Comments/in /by

Will the most recent Google algorithm update harm your website? I’m sure many of you have worked diligently over the years to optimise your website. You’ve probably focused on high-quality content, user-friendly design, and local SEO strategies that have propelled your website to the top of the search results. However, as news of impending Google […]

301 Redirects

21/05/2024 /0 Comments/in , /by

301 redirects: How to use URL redirects for SEO benefit You may be thinking about changing your website. Moving a page here, changing the name of a URL there. Well, it’s very important to redirect URLs if you want to keep and improve your website SEO. Changing your URL structure can have serious consequences for […]

The importance of local SEO for small businesses

22/01/2024 /0 Comments/in , /by

Boosting your local search presence is crucial for small businesses aiming to stand out in their community. Here at Orion Marketing, we’re passionate about helping small businesses thrive online. Let’s dive into what local SEO is and why it’s so important for your business. First, what is local SEO? Local Search Engine Optimisation (local SEO) […]

Talking business with Agave Lux

14/12/2023 /0 Comments/in /by

The changing face of a tiny-but-global business Agave Lux has had many changing faces in its development to its current form as a successful agave spirit import and sales business. It’s been a journey of evolution for Agave Lux’s co-founder Justin Kosmina, as well as one from Mexico to Australia. Justin had been living in […]

Return to work planning

16/05/2023 /0 Comments/in /by

The Great Debate Between Home and Office As the world continues to navigate the ever-evolving landscape of work, return to work trends have become a subject of considerable discussion. One of the more interesting discussions revolve around the choice between working from home or returning to the traditional office environment. I work from a co-work […]

SEO glossary

18/04/2023 /0 Comments/in , /by

SEO glossary – 10 of the most common SEO terms for beginners Are you looking to gain a foothold in the world of search engine optimisation (SEO)? SEO plays a critical role in helping businesses improve their online visibility and attract more organic traffic. However, navigating the complex landscape of SEO can be challenging, particularly […]

Our top 4 digital marketing trends changing business

27/02/2023 /0 Comments/in , /by

As we move into a new decade, businesses must be savvy about the latest digital marketing trends in order to stay ahead of the competition. The power of the internet has transformed the marketing landscape and it is more important than ever for businesses to have a strong online presence. Here are our top 4 […]

4 reasons why your small business needs legal protection

15/06/2022 /0 Comments/in /by

Do you ever feel as if your small business is another member of your family? It is often said that your business is also your ‘business baby’ as it needs to be taken care of at all times! Just like a family member, this small business of yours needs assistance as well as protection from […]

What Are Brand Mentions in SEO

10/09/2021 /0 Comments/in /by

What Are Brand Mentions in SEO and Why Do I Need Them? 49% of shoppers use Google to discover or find new products and services. The more your product or service is out there on the web, the better chance those shoppers have of finding you. But how exactly do you go about getting your […]

Free online business listings

21/12/2020 /0 Comments/in /by

Top business directories Australia: expand visibility with free business listings Creating local business listings is a great way to maximise your business’ exposure in your community and improve your online presence. Business listings are profiles of your business registered onto directory websites, which archive your business information for directory users to search up and potentially […]

Can Quora Be Used for SEO?: A Complete Guide

14/07/2020 /0 Comments/in , /by

If you’ve ever put a question into Google, you’ve probably seen Quora among your search results. It’s often near the top of the page beside Wikipedia. Quora first launched back in 2010. Since then, it’s become a legitimate part of many content marketing strategies. How does it work for other marketing strategies? Can you use […]

5 Proven Benefits of Guest Blogging for SEO

14/07/2020 /0 Comments/in , /by

Are you on the fence about guest blogging? Well, it’s time to get off the fence and realise that it is a powerful tool when it comes to search engine optimisation. Since 77% of all internet users read blogs, you’ve got the potential to reach a big audience. But there’s a lot more to guest […]

How Can You Use PR For SEO?

14/07/2020 /0 Comments/in , /by

SEO and PR have always operated in separate realms. You use SEO as more of a behind-the-scenes way to get more visitors, while PR allows you to tell people exactly what’s going on. Although the practices are different, the end goals are the same. If you want to generate more traffic, rank higher on searches, […]

4 Ways to Get More Traffic Using Videos

01/02/2020 /0 Comments/in /by

Boost Traffic – Publish Video Video keeps users on your site for longer. According to Forbes, the average user spends 88% more time on a website with video compared to a website without. In addition, we all know that video content is growing in popularity. Cisco states that 82% of global internet traffic will come […]

Long Tail Keywords & How To Find Them

11/07/2018 /0 Comments/in /by

What are long tail keywords and how to find them? The more popular a keyword is, the more difficult it is to rank for it in Google search results. That’s why it’s often much more productive for SEO to turn to long tail keywords: less popular, but also less competitive. Here are just 7 unstoppable […]