Boost Your Business with Expert SEO
Elevate your business and increase website traffic with our specialised small business SEO services. Discover our cost-effective and transparent solutions tailored for small businesses right here.
Boost Your Online Presence
Ranking on Google page 1 is vital, as most consumers rarely look beyond the first few search results. Here’s why SEO is important for small businesses.
- Drive organic traffic. SEO naturally increases the number of visitors to your site, which is essential for generating queries and leads.
- Attract new customers. By ranking for a broader set of keywords, you attract more customers to your website.
- Sustainable growth. SEO is a long-term strategic investment that will increase your online visibility month after month.
See Our Results
#1 Keyword Rank
…on Google for new brand plus ‘service + suburb’ keywords within 2 months.
Petersham Hair Co
694% Increase in Traffic
…and 133% increase in lead generation for a Sydney based food distributor.
Frozen food distributor
270% Increase Organic Traffic
…producing a 336% increase in contact form submissions.
Our Family Chiropractor
406% Increase Goal Conversions
…and 203% increase in organic traffic over the same period
Progressive Legal
Our Difference
Great value, trusted and transparent services
Not only do we perform all your traditional SEO services, we also provide the following services as part of any Orion Marketing SEO campaign:
- Professional copywriting
- We publish your content to your website, saving you time and/or the need to engage someone to manage your website
- Dedicated agency hours
- Transparent work process – we show you everything we do!
It’s a complete service offering. Having worked with small business owners for years, we know the areas you need help in. You focus on your strengths, and we’ll take care of your online presence.
Since 2015, we’ve been delivering professional SEO services, backed by a proven track record of measurable results.
Our 6-Point SEO Plan
Our SEO campaigns cover the following 6 key areas:
Search Terms
We identify the right keywords and search terms for website optimisation, based on how people search, and what your competition ranks for.
Website Audit and Action
Your website will be expertly audited and we’ll check for any problems or errors. We provide technical optimisations and improvements.
Content
We’ll optimise current content or create new content that is keyword rich and engaging, increasing your brand’s exposure online. Great content is the key to any successful SEO campaign.
Backlinks
We’ll make full use of our industry contacts to create links back to your site, boosting your rank position.
Guest Posts
We’ll secure high quality guest post backlinks, helping to boost your keyword rank.
Reporting
Action. Review. Repeat. We report back each month and track your KPI progress. We also provide regular updates throughout the month on the work we are doing.
SEO consultant Marshall Thurlow
Affordable Small Business SEO
At Orion Marketing, founder and SEO consultant Marshall Thurlow, alongside his expert team, offers personalised, one-on-one SEO services tailored to your business needs.
“SEO is essential for successful small-business marketing. Without it, you are likely to lose out to competitors who are attracting potential clients through search. I will personally evaluate your website, discover relevant keywords, craft strategic content, and build quality links to increase your visibility.”
“We’ve already had a lift in our organic rankings, domain authority and enquiries even after just 2 months.”
Ian Aldridge | Principal Lawyer and Owner
“Marshall is professional, experienced and very helpful. Highly recommend his services.”
Dr. Kerry Falzon (Chiropractor)
“Marshall did a great job overhauling and optimising my website, I couldn’t recommend him highly enough.”
Andrew Reynolds, TPD Claims Advice
Small Business SEO FAQs
What is SEO?
SEO, or Search Engine Optimisation, is an essential tool for any small business wanting to boost its online presence. By optimising your website and content for search engines such as Google, you can help your company rank higher in search results, making it simpler for potential customers to find you.
While SEO may take time to produce results, it has long-term benefits. Once your website obtains a high ranking, it can hold that place for an extended period of time, offering continual exposure without the need for continuous expenditure.
What are the benefits of SEO for small businesses?
Here’s how SEO can benefit your small business.
Improved visibility and reach
SEO enables your firm to stand out in a congested market. By focusing on certain keywords relating to your products or services, you enhance the possibility that your website will surface when potential buyers search for them.
Cost-effective marketing
SEO is a more cost-effective method than traditional advertising since it targets individuals who are actively searching for your products and services on the internet. This makes it more efficient because you’re not attempting to reach a large audience, many of whom may be uninterested in what you’re offering.
Improved user experience
SEO helps improve the structure and content of your website, which can result in a better user experience. A well-structured, easy-to-use, and fast-loading website encourages visitors to stay longer, lowering bounce rates and boosting the likelihood of a sale.
Promotes trust and credibility
Ranking higher in search results might help your business’s credibility. Users frequently regard firms that appear on the first page of search results as more trustworthy and established in their field.
How much does SEO cost?
Our affordable SEO services for small business start from $1,600/month for local SEO.
Our SEO services are priced based on your business type and the competitiveness of your keywords. If you are a locally based business, you will pay a local SEO rate, however a nationwide business would pay a national rate, which reflects the amount of work required to achieve campaign success.
We offer affordable, results-drive SEO services. View our full SEO pricing here.
Why is SEO important for small businesses?
SEO is important for small businesses as it has the potential to bring a sustained source of leads to your site for the life of your business. Page one results capture most of the clicks and traffic, with the first search engine results receiving much more traffic than the last few results on page one.
According to a Moz click-through rate review, the first page of Google captures 71% of search traffic clicks (although some sources report this figure to be as high as 92% in recent years). Second-page results are far from satisfactory, leading to only 6% of all website clicks or less.
Additionally, position one captures around 30% of clicks, and combined positions one, two, and three capture a whopping 50% of all page clicks, with the results from positions 6 to 10 accounting for only 3.73% of clicks.
Maximise your visibility and drive a sustained source of leads to your site with quality SEO.
What are the top SEO strategies?
We like to keep SEO simple. Our SEO strategy is divided into two main components:
- On-page SEO
- Off-page SEO
On-page SEO involves identifying commercial and transactional keywords used by your competitors and qualifying search volumes. We then craft unique content to help these keywords (or topics) rank. We also technically optimise your website with relevant heading tags, engaging meta descriptions and more. If there are technical issues with your website that may prevent you from ranking, we’ll also review these and make the necessary changes to help get your site ranking.
Off-page SEO involves backlink building, guest posting and business listing submissions. We do this work inline with search engine and content best practice, in a natural way.
The focus is always on creating useful and relevant content, not spam or link farming.
How long does SEO take on average?
SEO is a medium to long term investment strategy. Results for less competitive keywords typically take less time to achieve, whereas results for more competitive and commercial keywords take longer.
While we don’t lock you into any ongoing contracts (we work month to month), allowing the SEO campaign to run over a 6 month period is usually enough time to demonstrate to you how we work and the types of results you are likely to get.
We are still working with many clients who first started their SEO campaign with us in 2016 and 2017. That’s because we helped them achieve their initial business goals and now we continue to get their site ranking for new keywords and new services.
What are the different types of SEO?
SEO can be broken down into different categories, depending on where your business is located and who you want to reach. Each type works on improving search results in different areas or on a larger scale, based on what your business needs.
We provide services for local SEO, city-based or regional SEO, and national SEO. Here is an overview of each different type of SEO.
Local SEO
Local SEO is very important for shops, bars, and service providers that only work with people in their area or suburb. Its main goal is to make your business show up in search results when people in your area are looking for services or goods like yours. Some important methods include:
- Optimising your Google My Business page. Make sure that all of the information about your business is correct and complete, such as the address, phone number, and hours of operation.
- Use location-based keywords on your website and in your content, such as “service + suburb”. If you are a chiropractic clinic, you would target “Chiropractor Chatswood”.
- Secure backlinks from local news sites, community blogs, blog websites, and other related local businesses.
Regional or City SEO
This SEO type targets larger geographical areas, such as entire cities or regions. It’s suitable for businesses that serve multiple locations within a specific city or region but aren’t necessarily national.
Examples here include lawyers, accountants, and other professional service providers who can target keywords city-wide.
National SEO
The goal of national SEO is to get your message out to people all over the country. This method works best for companies that provide goods or services that don’t change based on where the customer is. Some strategies are:
- Focus on competitive terms that don’t include geographical qualifiers. These are called “broad keywords.”
- Strategies that can be used on a large scale for building links include getting backlinks from national news sites, blogs, and business directories.
- Make sure the website is appealing to people all over the country, which could mean adding more content, blogs, and individual service pages.
What local SEO services do you provide?
We offer local SEO for most small businesses, including these professions: cleaning companies, medical & health clinics, financial planners and accountants, agri-business and farming, SEO for lawyers.
We’re ready to help boost your business
Discover how our small business SEO services can elevate your business. Your online success is just a click away.
