Search Engine Optimisation (SEO) for Small Business
Our Sydney SEO consultants will help grow your business and boost traffic to your website. Find out about our affordable and transparent SEO service on this page.
“Marshall did a great job overhauling and optimising my website, I couldn’t recommend him highly enough.”
Andrew Reynolds, TPD Claims Advice
Our 6-Point SEO Plan
Our SEO campaigns cover the following 6 key areas:
Identify highly targeted keywords, keeping in mind your business, marketplace and competition.
Environmental and competitor analysis, industry trends, market share and expert insights.
Your website will be expertly audited by our technicians, who’ll look for any problems or errors.
We’ll optimise current content or create new content that is keyword rich and engaging, increasing your brand’s exposure online. Great content is the key to any successful SEO campaign. That’s why you’ll work with our professional copywriter.
We’ll make full use of our industry contacts to create links back to your site, boosting your rank position.
Action. Monitor. Review. Repeat. We will report back each month and track your KPI progress. We also provide regular updates throughout the month on the work we are doing. Once we complete individual tasks, we also report these to you in real time.
Affordable Small Business SEO
Orion Marketing founder and small business SEO consultant Marshall Thurlow and his expert team will work with you on a one-on-one basis.
“SEO is a vital aspect of small business marketing and if you’re not optimised for customer search queries, I almost guarantee your competitors are. I’ll review your website, compile a list of keywords, develop new content and secure links to your site.”
Orion Marketing has been working in the SEO space since 2016 and offers you a proven and reliable SEO service – honest, transparent and high quality.
Hear From Happy Customers
Our SEO Reviews
“We have had a great experience with Orion. Marshall has been extremely diligent, he is methodical, updates us as our services have progressed constantly so we’re never left wondering what is being done, you can see he has great attention to detail and we’ve already had a lift in our organic rankings, domain authority and enquiries even after just 2 months. We’re very much looking forward to working with him more and highly recommend.”
Ian Aldridge | Principal Lawyer and Owner
Pacific Maintenance Group
“Marshall and the team have recently completed a web design and SEO strategy for our business. Marshall has developed exactly what we wanted within our desired budget. I’d highly recommend using the services of Orion Marketing.”
Kaleb Paten | Managing Director
The Back Clinic
“30% increase in revenue in 2017 compared to 2016 at the clinic. Well done.”
Dr. Omar Ayouby | Principal Chiropractor and Director
My Back Relief Clinic
“Marshall was very helpful with helping me with my SEO needs. Being a chiropractor I have very little background knowledge about google and Marshall relieved a lot of stress especially when first starting up my business.”
Dr. Paula Basilio (Chiropractor)
What is SEO?
Search Engine Optimisation (SEO) is the process of improving the visibility or ranking of a webpage in the free or organic search result. The significance of this means more traffic to your website and more potential customers.
How much does SEO cost?
Our Affordable seo services for small business start from $800/month for local SEO.
We price our SEO services based on your type of business and how competitive your keywords are. If you’re a locally based service business, you will pay a local SEO rate, whereas a national business will pay a national rate, reflective of the amount of work required to see campaign success.
We offer affordable, results-drive SEO services. View our SEO pricing here.
Why is SEO important for small business?
SEO is important for small business as it has the potential to bring a sustained source of leads to your site for the life of your business. Page one results capture most of the clicks and traffic, with the first search engine results receiving much more traffic than the last few results on page one.
According to a Moz click-through rate review, the first page of Google captures 71% of search traffic clicks (although some sources report this figure to be as high as 92% in recent years). Second-page results are far from a close second coming in at below 6% of all website clicks.
Additionally, position one captures around 30% of clicks, and the combined positions one, two and three captures a whopping 50% of all page clicks, with the results from position 6 to 10 accounting for only 3.73% of clicks.
Who is an SEO consultant?
SEO consultants are digital marketers who focus on improving the organic search presence of a website. SEO consultants are responsible for researching, planning, implementing and refining a company or organisation’s overall SEO strategy.
An SEO consultant’s tasks usually cover a wide range of duties such as keyword research, content writing, web analytics, website design, content strategy planning, link building, and guest posting.
What are the top SEO strategies?
We like to keep SEO simple. Our SEO strategy is divided into two main components:
- On-page SEO
- Off-page SEO
On-page SEO involves identifying commercial and transactional keywords used by your target market and qualifying search volumes. We then craft unique content to help these keywords (or topics) rank. We also technically optimise your website with relevant heading tags, engaging meta descriptions and more. If there are technical issues with your website that may prevent you from ranking, we’ll also review these and make the necessary changes to help get your site ranking.
Off-page SEO involves backlink building, guest posting and business listing submissions. We do this work inline with search engine and content best practice, in a natural way.
The focus is always on creating useful and relevant content, not spam or link farming.
How long does SEO take on average?
SEO is a medium to long term investment strategy. Results for less competitive keywords typically take less time to achieve, whereas results for more competitive and commercial keywords take longer.
While we don’t lock you into any ongoing contracts (we work month to month), allowing the SEO campaign to run over a 6 month period is usually enough time to demonstrate to you how we work and the types of results you are likely to get.
We are still working with many clients who first started their SEO campaign with us in 2016 and 2017. That’s because we helped them achieve their initial business goals and now we continue to get their site ranking for new keywords and new services.