Are you on the fence about guest blogging? Well, it’s time to get off the fence and realise that it is a powerful tool when it comes to search engine optimisation.
Since 77% of all internet users read blogs, you’ve got the potential to reach a big audience.
But there’s a lot more to guest blogging for SEO than just creating a post for someone else’s website. Guest posting can really enhance the performance of your own website.
Here are five proven benefits of guest blogging for SEO
What Is Guest Blogging for SEO?
Before we tell you the benefits of guest blogging for SEO, let’s just quickly run over what guest blogging actually entails.
In a nutshell, guest blogging is the process whereby you create content for an authoritative website or blog so that you can get a backlink to your site.
Why? Well, backlinks are one of the best ways of building up the authority of your own site in the eyes of the search engines.
1. It Boosts Your Authority
When choosing your rank on the Search Engine Results Page (SERP). Google’s algorithms look at how reputable your website is. When faced with several thousand hits on one topic, it’s going to assign the top spot to the most trusted source.
But how do you measure the trustworthiness of a website? By seeing who is recommending you with their links.
By guest posting on reputable sites, you’ll be able to boost your authority by placing your own links into your content there.
2. It Increases Your Organic Traffic
Because your influence will grow, so too will your organic traffic. This traffic will increase because you’ll be ranking higher in the SERPs.
The more guest posts you’re involved in creating, the more traffic you’ll see.
3. It Brings Great Traffic to Your Site
If you’re sharing your links on a site that gets very high levels of traffic, it stands to reason that you’re going to start seeing some of the traffic filtering through to you.
Make sure that your post is great, and that the links you share are worthy of a click.
4. It Helps You Build Your Reputation
Being linked to a high-profile site says a lot about you. If you’re accepted or invited to guest blog, this will help to build your reputation. You’ll also find yourself exposed to a whole new audience.
Many of these new readers may follow you back to your own site
5. It Boosts Your Subscriber List
As previously mentioned, you’ll pick up new readers as a result. Some may only make that one visit to your site, while many will want to see more of what is on offer. Those that do may subscribe to your page. Make sure you have plenty of opportunities to get people to signup.
Start Guest Blogging Today
With so many benefits; guest blogging for SEO is a sure-fire way to enhance your site stats. Start looking for sites to guest post on today.
For more great ways to build your site’s reputation, check out the SEO services that we have on offer.
Let’s Team Up
“I’ll work closely with YOU, to customise and develop guest blogging and posting to boost your SEO. Different packages available to suit your needs and budget”
Marshall Thurlow, Founder Orion Marketing
Marshall Thurlow is Director and Founder of Orion Marketing Pty Ltd. He is a digital marketer with expertise in SEO, website design, content marketing and project management. With over 15 years of experience spanning government, not-for-profit and the private sector, he is well equipped to lead teams to success. He is a big proponent of environmental sustainability, critical thinking and progressive issues.