SEO Case Studies

Hair Salon SEO

#1 rank for business name and ‘service + suburb’ keywords within 2 months (brand new business and new domain name)

43% increase in sales in first 4 months

• Consistent and ongoing increase in organic traffic to website from baseline 94 visitors/month to record 331 visitors/month. Doubled organic traffic in first 4 months of campaign.
• Built out high quality link profile and authoritative backlinks and guest posts
• Went from 0 to 58 5 star reviews in one year, giving them dominance in the local map pack

“I met Marshall to go over how I can improve my business and with his presentation it was so easy to understand by showing me what his company can do to assist me..true to his word my business has increased each week by our amazing website that he has put together for me.. I highly recommend any new or small business to have a sit down with him..THANK YOU”

Anne Sahin, Petersham Hair Co

E-Commerce Website Design, Product SEO

Designed logo and brand codes

Setup e-commerce website with a stylish yet minimal design

• Brand name SEO work to get new product to show in Google search
• Good case study on single product website design and branding

Financial Planning SEO/Keyword as Brand Name

February 2021 Update

Ranking for 298 organic keywords

Multiple position 1 rankings for lead producing keywords

April 2020 Update

#1 keyword rank for niche keywords

x20 enquiries in first x2 months of SEO, generating sales and positive ROI

November 2019 Update

X3 leads straight after website launch, without any marketing, just keyword based brand strategy

Great example of why some businesses should choose their main keyword as their brand (you can have multiple brands within your business):

• Brand name ‘TPD Claims Advice’ also client’s main keyword
• Brand shows up in Google Map pack for this keyword (Sydney CBD)
• As the keyword has quantifiable search volume behind it, the new website gets more organic traffic as the keyword is already in the domain name

“Marshall did a great job overhauling and optimising my website, I couldn’t recommend him highly enough.”

Andrew Reynolds, TPD Claims Advice

International SEO

March 2020 Update

1,064% increase in organic traffic

950% increase in contact form enquiries

Source: Client Google Analytics account

January 2019 Update

420% increase in organic traffic within 11 months

400% increase in contact form enquiries from multiple countries worldwide

• Achieved average keyword rank of 2 (Google page 1 position 2) for top 14 keywords within 11 months (baseline keyword rank 27, Google page 3 position 7)
• Secured position 1 and 2 for their top keywords (service based exports)

E-commerce Beauty Retailer SEO

January 2021 Update

#1 rankings for new Australian exlcusive product distributorship

402% increase in organic traffic for January 2021 compared to January 2020

2019 Update

700% increase in organic traffic within 4 months

827% in retail organic sales within 4 months

• Increase in average keyword rank from 31 (Google page 4 position 1) to 5 (Google page 1 position 5) within 5 months
• Wrote and published high quality beauty content for guest posting and backlink diversification

“Marshall is a true genius with SEO, he has transformed my site and we are so happy to have found him.”

Chiropractic SEO

#1.6 (~basically position 1) average keyword rank for top 6 keywords achieved within 11 months

600% increase in organic traffic to date

This transformed client’s business in the following ways:

• SEO strategy paid for itself after only 4 months
• SEO strategy setup a positive return on investment scenario with a 1:7 ROI and still growing
• In terms of SEO case studies, this is one of our best

“Marshall was very helpful with helping me with my SEO needs. Being a chiropractor I have very little background knowledge about google and Marshall relieved a lot of stress especially when first starting up my business.”

Dr. Paula Basilio, Chiropractor My Back Relief Clinic

SEO and Reputation Management

March 2020 Update

#1 position achieved for brand and ‘service + suburb’ keyword within 5 months

January 2020 Update

Achieved a Google page 1 position 5 keyword rank within 3 months

Pushed down negative organic search engine results and pushed up new website and directory organic listings

This SEO case study is a good example of reputation management with regard to the search engine results pages.

• Created a brand new website on new domain name for healthcare practitioner
• Optimised content and design for local ‘service + suburb’ keyword search
• Setup and optimised Google Map listings
• Achieved Google Map pack listing
• Redirected erroneous and old backlinks and directory citations to new URL, providing an almost instant SEO boost