Legal Keywords

Are you a lawyer? Here are your highest volume legal keywords

If you’re looking for some free SEO marketing advice for your law firm, this article covers the highest volume legal keywords. 

As a marketing consultant who has worked on SEO campaigns for 10 years, I’ve developed a great methodology to help business owners increase their online exposure through search engines.

Key to this is understanding the search terms that potential customers type into Google. Let’s take a look at the highest-volume keywords and some of the related keyword clusters that you can use in your own law firm’s SEO.

First, what is SEO?

SEO, or Search Engine Optimisation, is the process of improving your presence on search engines like Google. The goal is to have your legal website show as many relevant keywords as possible. The higher the better.

Key to this is keyword research. It’s a bit like question and answer.

What question is someone asking and what’s the right answer? What keyword is someone searching for, and what information or service do they want?

Why keyword selection is vital

Choosing random keywords or keywords that have informational intent won’t work. A keyword research tool like Ahrefs or SEMRush will qualify the exact legal keywords people search with and the monthly search volume.

Additionally, being a service-based business, you want to target transactional and commercial law keywords.

They are keywords like ‘family law firm’,’small business lawyer’, and ‘lawyer in Sydney’.

Take, for example, this family law service page on Randle & Taylor’s website.

https://randletaylor.com.au/family-lawyers-adelaide/

It is optimised for family law keywords and specifically for the location-based ‘Family Lawyers Adelaide’ keyword. This is a pretty hard keyword to rank for, as Ahrefs estimated monthly search volume of 800, with an estimated number of 17 backlinks being required to rank on Google page 1 for this keyword.

What are the highest volume legal keywords?

We’ll use keywords from the USA where search volumes are the highest. The total number of keywords with ‘lawyer’ in them is 806,144. The total number of keywords with ‘law’ in them is a staggering 1,836,070.

As of October 2024, here are the top 10 legal keywords, with matching monthly search volumes:

You can see some keywords are not relevant to your law firm’s SEO marketing. These include keywords related to the TV show ‘Lincoln Lawyer’. So we will remove these keywords from the list to give us a more relevant and useful list.

Here is the list again showing more relevant terms and the top 25 highest volume keywords:

How do you use this data? Well, if you offer any of the legal services related to each keyword, here’s an overview of how to make the most of these insights:

• Draft service copy for each keyword (or service area). Include what your service is, how you service the area, and how potential clients may benefit from the service.
• Publish a dedicated page on your website optimised for this keyword with the copy you have just drafted.
• Optimise the page for search using key SEO elements such as meta descriptions, headings, and internal links.

For example, if you provide personal injury law services, create a new service page discussing personal injury law and how your personal injury lawyers can help clients.

Optimise it with these on-page SEO elements:

• SEO page title: Expert Personal Injury Lawyer That Gets Results.
• H1 headline: Personal Injury Lawyer.
• Meta description: Expert personal injury lawyers delivering results. Get the compensation you deserve with professional legal representation.
• Publish these related keywords (as H2 and text) to help boost your SEO: personal injury, best personal injury attorney, personal injury lawyer free consultation, car accident lawyer, accident injury lawyer, workers’ compensation lawyer.
• Image alt tag: personal injury lawyer.
• Long form Frequently Asked Questions (FAQs) related to the topic.

From my experience, if you choose the right keywords with high search volumes and optimise your website accordingly, you’ll rank higher and attract more enquiries.

Hopefully this legal keyword insight helps your law firm marketing efforts.

> Contact me today for expert advice and take your next step towards SEO success.

Key points

• SEO is the process of improving a website’s presence on search engines like Google. The goal is to have the website show as many relevant keywords as possible.
• To use keyword data, law firms can draft service copy for each keyword, publish a dedicated page on their website optimised for the keyword, and optimise the page for search using key SEO elements.

Marshall Thurlow

Marshall Thurlow is Director and Founder of Orion Marketing Pty Ltd. He is a digital marketer with expertise in SEO, website design, content marketing and project management. With over 15 years of experience spanning government, not-for-profit and the private sector, he is well equipped to lead teams to success. He is a big proponent of environmental sustainability, critical thinking and progressive issues.