Increase appointments
Our user-friendly and engaging web design will encourage customers to book appointments.
Original content
Your website’s content will be completely original and tailored to suit your consultancy.
Grow Your Salon
Watch your salon grow in real-time while we help you with our web design and SEO services
Beautify your salon with a website makeover!
Whether you want to simply revamp your existing website or have one created from scratch, our web design services have got you covered! Having an aesthetic website to match your beauty/hair salon can help you make a great first impression on your website visitors. Showing off an on-brand website which is also user-friendly will improve your customers’ experiences and also makes the word-of-mouth process easier.
Build a website that is accessible everywhere
No longer are websites only being viewed from a computer or desktop – instead, most online searching is done on mobile phones and tablets. Make sure your website is up to date with today’s interface trends by reworking it to be mobile-friendly with Orion Marketing! We’ll make sure all your booking and contact functions are operating smoothly on mobile and images are fitted correctly to complete your web look.
Make sure your website is Search Engine Optimised (SEO)
There are many hair/beauty salons in any given suburb and unfortunately, usually not enough clients to go around. As such, it is imperative that your website is correctly search engine optimised, so that you can rank first when it comes to certain keyword searches.
Our SEO strategies here at Orion Marketing will make use of modern digital technologies to improve your visibility when it comes to search engine enquiries, and will have your website coming up first on localised searches in no time. We can also optimise your website to specific keywords of your choice – whether that be a unique service you offer, or a branch location.
Engaging web copy to complete your brand!
Although your website acts primarily as a way to put you in contact with potential customers, it is also a large digital canvas to display your salon’s creative works to the fullest! In addition to adding professional photos of your services, our copywriters at Orion Marketing will also draft engaging web copy to complement your space. This way, your clients will be able to see and read about your salon and all the services you have to offer!
Benefits
Mobile Responsive: Your site looks great on mobile, tablet, laptop and desktop computers.
SEO ready: Your site is SEO friendly, helping potential patients find your clinic online.
Contact forms: Patients can contact you with ease using accessible contact forms.
Conversion Optimised: Your site is designed for optimal conversions.
Professional Copywriting: We draft your website copy.
Chiropractic Imagery: We provide all fitness imagery and graphics.
Specialist Service: You benefit from our specialist approach to your business area
AHPRA: Your content is drafted with AHPRA guidelines in mind.
100% Ownership: You maintain complete ownership of your domain name and website.
Website Design Packages
Grow your business with our affordable website design package
- Starter Website Package, from
- $1,250
- Up to x5 pages (Home, About, Service 1, Service 2, Contact)
- Good option for a smaller business or consultancy
- Online bookings
- Social media links
- Contact form setup
- SSL certificate
- Existing site redesign projects (all of your existing pages for larger sites) are custom quoted.
- Add extra pages or a blog from $100/page.
- GST applies.
- I’m flexible with these extras and am happy to customise a solution to meet your needs.
Enquire Now
Start Your Business Website
Simply complete the form on this page and we’ll setup a free phone consultation to discuss your needs. No obligation, no sales tactics. You decide if we’re the right fit for your business.
Industry Statistics
As hairdressers remain top five in occupation most demanded in Australia, it is imperative that your website capitalises on the industry’s growth and helps you attract more visitors.
Understanding more about your industry can help you transform your website so it reaches the right demographic.
Here are some important industry statistics and facts for you to keep in mind:
- The Personal Services IRC’s 2019 Skills Forecast expects the hairdressing industry to grow due to the rise in specialised male grooming salons
- Hairdressers make up 58.2% of VET-related occupations
- Employment is expected to rise from 60,500 hairdressers in 2020 to 79,600 by 2024
Reference
Australian Industries and Skills Committee ‘Hairdressing’ 2019. Accessed December 2020. https://nationalindustryinsights.aisc.net.au/industries/personal-services/hairdressing
Market Statistics
As the Australian hairdressing and beauty industry becomes more competitive, word-of-mouth and old fashioned recommendations won’t cut it. Instead, local businesses will have to shift their focus into growing their online visibility and presence.
The best way to make sure your business is always visible online is through an SEO (search engine optimisation) campaign. Incorporating SEO into your business’ marketing strategy will ensure that Google recommends your service whenever people search for a hairdresser!
Want to learn more about SEO? Here are a few interesting statistics:
- Around 52% of all global online traffic comes from mobile. Does your website support mobile?
- Google’s search engine accounts for over 75% of all searching. Where does your website rank on Google?
- When ranking your website, Google’s algorithm considers over 200 factors. Is your website playing into Google’s algorithm?
- Link building and high-quality content are two of the most important factors Google considers when ranking websites. Does your website feature these?
