How Will SEO Grow Your Practice?
Essentially SEO connects your medical or health practice with new patients who are looking for your services online. They Google something like ‘medical practice Ryde’, ‘sports clinic Sydney’ or variations on service + suburb, click on the top results (organic search engine results) and then review your information.
By having your website rank in these top spots for a suite of keywords and phrases, you setup a scenario where new patients contact your practice. We use SEO for our business – you can promote your medical or health practice with SEO as well!
What Results Will You Get?
Our SEO campaign aims to:
- Get you more patients
- Increase traffic to your website
- Get you ranking for more keywords
- Publish and promote health and medical content
- Optimise your Google Maps profile
Health Clinic SEO Success
We have produced the following results:
- #1 rank for chiropractors in Haberfield, Bankstown, Bexley, Dulwich Hill, Newport and more
- 600% increase in organic traffic (My Back Relief Clinic)
- SEO for reputation management for Sydney health clinic – now ranking #1
“Marshall was very helpful with helping me with my SEO needs. Being a chiropractor I have very little background knowledge about google and Marshall relieved a lot of stress especially when first starting up my business.”
Dr. Paula Basilio (Chiropractor)
This is How We Grow Your Medical Practice
There are no secrets to SEO – just the 3 steps below and time!
Keyword and Competitor Analysis
We’ll find out who your competition is, what SEO they’re doing and what they’re ranking for. Then we find the keywords that patients close to you use when looking for a health or medical clinic.
On-Page SEO
We’ll enhance your current content or write additional content to support new medical and health keywords. We’ll also review your website technically, to identify any problems, and then correct them.
Off-Page SEO
Once on-page works are complete, we begin content promotion! This includes health and medical directory submissions, writing health articles, creating profiles and more.
Want to Know More?
If you want to do your own SEO, the following tips should help you out.
However, if you haven’t got the time to do it yourself, or want professional results, then get in touch with Orion Marketing today.
Medical & Health Directories for SEO
Medical & Health Directories for SEO
To improve your local SEO, you should add your practice to health and medical directories.
These directories and local citations could give you a small SEO bump, especially for local business. Additionally, be sure write your business Name, Address, Phone (NAP) consistently across your directory submissions and your website.
Google Maps for Health Clinics
Google Maps for Health Clinics
Setting up and optimising a Google My Business/Maps listing for your local practice is essential for SEO.
Not only will you show you in Google map search results, patients can leave ratings and comments (AHPRA doesn’t allow reviews on your website. The National Law does not stop consumers providing feedback or reviews in social or other media).
Popular Medical & Healthcare Keywords
Popular Medical & Healthcare Keywords
Are you wondering what keywords you should optimise your website with? These are the most popular suggestions for medical and healthcare keywords according to Google’s Keyword Planner:
| Keyword | Avg. Monthly Search | Competition |
| Medical clinic near me | 1k – 10k | Low |
| Community health center | 1k – 10k | Low |
| Primary medical centre | 1k – 10k | Low |
| Women’s health center | 1k – 10k | Low |
| Sydney medical centre | 1k – 10k | Low |
| Bulk billing doctors Sydney | 1k – 10k | Low |
| After hours GP Sydney | 100 – 1k | Low |
| General practitioner Sydney | 100 – 1k | Low |
Note: We used Sydney as our location and keyword modifier. We perform extensive keyword research using advanced analytical tools and methods when performing SEO for clients.
SEO Price for Medical Practices
Price depends on location and competition. As a guide, consider the following price points (low competition):
- Local SEO price from $200/week
- City-wide SEO price from $250/week
- National SEO price from $300/week
Take Action
Hopefully these tips help you out online! If you want advice on how to boost your practice, or haven’t got the time to do your own SEO, get in touch with us today.
We’ll provide you with a full report and recommendations on your current site. This will include identifying opportunities to improve your online rankings as well as a complete costing for our service.
Enquire Now
It’s important that your website looks great and you rank for your keywords. Get your project quote today and grow your business.
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