Check Your Competition
How many lawyers are you competing with in your city? Probably lots, especially if your firm is located in a major capital city.
Why not use the competition for your own competitive advantage?
Make a list of the top search results for ‘lawyers + city’ or ‘service + lawyers’ in your area. You can then gauge what content they have, how much SEO they are doing and what work you need to do to ‘close the gap’.
For this example, you can search ‘family lawyers’ and see who ranks for that keyword. Then, using SEO tools like Ahrefs, you can check their backlink profile, see what other keywords they are ranking for and how much traffic these keywords are generating for them.
View the insights below:
You can then see who is ranking and in what position, take that URL and find out the type of backlinks they have, the number of keywords they are ranking for and the type of keywords that are ranking for. It is invaluable insight really.