SEO for Lawyers

Effective SEO for Your Legal Practice

We provide trusted and professional SEO services to lawyers. We aim to:

  • Increase organic traffic and enquiries to your site
  • Get you ranking for your legal services
  • Grow your business through in-bound marketing.

Start your SEO campaign today, or ask us a question.

seo for lawyers

Progressive Legal

“We have had a great experience with Orion. Marshall has been extremely diligent, he is methodical, updates us as our services have progressed constantly so we’re never left wondering what is being done, you can see he has great attention to detail and we’ve already had a lift in our organic rankings, domain authority and enquiries even after just 2 months. We’re very much looking forward to working with him more and highly recommend.”

Ian Aldridge | Principal Lawyer and Owner

seo agency sydney

You can find our office at 223 Liverpool St, Darlinghurst NSW 2010.

SEO Services for Lawyers

SEO Services for Lawyers

Orion Marketing is a Sydney-based SEO agency that specialises in small business SEO. Founded back in 2015 by Marshall Thurlow, we successfully provide SEO services to lawyers.

We like to keep SEO simple. There are potential customers searching for legal services every day. They google something like ‘Lawyer Sydney’ or ‘workplace lawyers’, click one of the top results and make an enquiry.

From our experience, we can produce good enquiries by targeting these city based keywords, and legal service keywords.

We know SEO works – we use it for our business! You can use it for your law firm as well.

We can help you with:

  • Keyword research
  • Competitor analysis
  • Copywriting
  • Website design
  • Backlink building and more.

See Our Results

Progressive Legal

We helped Progressive Legal to boost their organic presence. As noted by the client: “we’ve already had a lift in our organic rankings, domain authority and enquiries even after just 2 months”.

Here are the campaign highlights:

  • Enquiries: 1,574 organic contact forms submitted to date
  • Organic traffic: 778% increase in organic traffic to date
organic users google analytics

Source: client’s Google Analytics account.

  • Keyword rank: 
    • Increase in total number of ranking keywords from 488 up to 3,300 ranking keywords
    • 20 keywords ranking in position one (2022 update)
    • 307 keywords ranking on Google page one (2022 update)
  • Domain rating: increased from 10 up to 23 (the strength of the website’s backlink profile compared to the other websites in the Ahrefs database).

Randle and Taylor Barristers and Solicitors

We started this campaign with a new website design. Once the site was live, we commenced SEO work. The focus of this campaign was to get the client ranking for their individual services. We drafted and published individual service pages and then got them ranking.

Here are the campaign highlights:

  • Enquiries: 161 organic enquiries received in year one
  • Organic traffic: 102% increase in organic traffic in year one
  • Keyword rank: increase in total number of ranking keywords from 15 up to 209 ranking keywords.

Our Proven Methodology

There are no secrets to SEO – just the 3 steps below and time!

Legal Keywords and Competitor Research

We’ll find out what your legal competition is doing and what you’ll need to do to outrank them. Then we’ll identify the legal keywords that best describe each of your services and create a plan around them.

On-Page SEO

We’ll enhance your legal service pages to support new keywords and optimised copy. We’ll also perform a technical review of your site and identify areas for speed and performance optimisations.

Off-Page SEO

Once your website is humming and the content looks great, we begin content promotion! Your business will be added to our extensive list of local business directories and legal sites. We’ll write business articles that reference your website and brand, and lots more.


Want to Know More?

SEO for Lawyers FAQs

If you want to do your own SEO, we’ve written up the following tips to help you out.

However, if you’d prefer to have the work done for you, please get in touch with Orion Marketing today.

With SEO, you can improve your law firm’s website rankings on search engines like Google and Safari. Higher rankings will ensure potential clients find your service pages first. If you’re not showing on Google page one, chances are you’re missing a lot of traffic/exposure, meaning that potential clients might not find your law firm.

From our experience, we have worked with legal websites that initially have no organic presence. This means they rank for almost no organic keywords, making them invisible online. Our SEO work benefits law firms by getting your service pages ranking on Google page one, making you visible to potential clients who then enquire about your services.

The benefit is that an investment in SEO will grow your business, over time.

Check Your Competition

How many lawyers are you competing with in your city? Probably lots, especially if your firm is located in a major capital city.

Why not use the competition for your own competitive advantage?

Make a list of the top search results for ‘lawyers + city’ or ‘service + lawyers’ in your area. You can then gauge what content they have, how much SEO they are doing and what work you need to do to ‘close the gap’.

For this example, you can search ‘family lawyers’ and see who ranks for that keyword. Then, using SEO tools like Ahrefs, you can check their backlink profile, see what other keywords they are ranking for and how much traffic these keywords are generating for them.

View the insights below:

family lawyers ahrefs keyword tool

You can then see who is ranking and in what position, take that URL and find out the type of backlinks they have, the number of keywords they are ranking for and the type of keywords that are ranking for. It is invaluable insight really.

Ahrefs law website overview metrics

Make Your Website Faster

The Google Search team has indicated site speed is one of the ranking signals for desktop and mobile sites alike.

Speed is important. When a visitor has a slow experience on your website, they’re less likely to engage you for your services. The stats tell us that more than half of visits are abandoned when a site takes over 3 seconds to load.

The solution? Speed up your site. Use a free tool like GTmetrix or Google Page Speed Insights to identify areas of concern and then set about correcting them.

Advertising and speed go hand in hand, with faster landing pages delivering better ROI.

Popular legal Keywords

Are you wondering what keywords you should optimise your law firm website with? It’s simple. Publish a separate page on your site for each of your service areas, and optimise that page with ‘service + lawyers’ keyword variations.

We’ve researched some of the higher volume keywords for lawyers using Ahrefs SEO tool. Here they are:

Keyword Exact Search Volume Matching terms
Criminal lawyer 1,800 searches/month 2,811 keywords Total volume: 19K
Divorce lawyer 1,500 searches/month 2,704 keywords Total volume: 11K
Commercial lawyer 500 searches/month 415 keywords Total volume: 5.0K
Workplace lawyer 600 searches/month 291 keywords Total volume: 3.7K
Property lawyer 900 searches/month 621 keywords Total volume: 8.0K

SEO Investment

Depending on your location and competition, your SEO investment is:

  • City-wide SEO price from $1,600 / month
  • National SEO price from $3,000 / month.

Let’s Work Together

Please enquire with us today by leaving your details in the contact form below. Marshall will get back to you as soon as he can. Thanks.

Enquire Now

It’s important that your website looks great and you rank for your keywords. Get your project quote today and grow your business.

    223 Liverpool St, Darlinghurst NSW 2010 (Hub Hyde Park)

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