Effective SEO for Lawyers
We provide trusted and professional SEO services to lawyers. We’ll work to increase organic traffic and enquiries to your site, get you ranking for legal services, and help boost your business.
Progressive Legal
“We have had a great experience with Orion. Marshall has been extremely diligent, he is methodical, updates us as our services have progressed constantly so we’re never left wondering what is being done, you can see he has great attention to detail and we’ve already had a lift in our organic rankings, domain authority and enquiries even after just 2 months. We’re very much looking forward to working with him more and highly recommend.”
Ian Aldridge | Principal Lawyer and Owner
You can find our office at 223 Liverpool St, Darlinghurst NSW 2010.
SEO for Lawyers
Every day, potential clients are searching for legal services online, using terms like “Lawyer Sydney” or “workplace lawyers” and usually choosing one of the top results. We specialise in leveraging these searches to generate quality enquiries for your law firm through targeted, city-based and service-specific keywords.
We not only believe in SEO because we’ve seen its results, but we also successfully use it for our own business. Now, let’s make it work for your law firm. Our services include:
- Keyword research
- Competitor analysis
- Copywriting
- Link building
- Guest posting.
Get in touch to discover how our strategic SEO for lawyer campaigns can attract more clients to your firm.
See Our Results
Progressive Legal
We helped Progressive Legal boost their organic presence. As noted by the client: “we’ve already had a lift in our organic rankings, domain authority and enquiries even after just 2 months”.
Here are the campaign highlights:
- Enquiries: 1,574 organic contact forms submitted to date
- Organic traffic: 778% increase in organic traffic to date
Source: client’s Google Analytics account.
- Keyword rank:
- Increase in total number of ranking keywords from 488 up to 3,300 ranking keywords
- 20 keywords ranking in position one (2022 update)
- 307 keywords ranking on Google page one (2022 update)
- Domain rating: increased from 10 up to 23 (the strength of the website’s backlink profile compared to the other websites in the Ahrefs database).
Randle and Taylor Barristers and Solicitors
We started this campaign with a new website design. Once the site was live, we commenced SEO work. The focus of this campaign was to help the client rank for their individual services. We drafted and published individual service pages and then got them ranking.
Here are the campaign highlights:
- Enquiries: 161 organic enquiries received in year one
- Organic traffic: 102% increase in organic traffic in year one
- Keyword rank: increase in total number of ranking keywords from 15 up to 209 ranking keywords.
Our Proven Methodology
There are no secrets to SEO – just the 3 steps below and time!
Legal Keywords and Competitor Research
We’ll find out what your legal competition is doing and what you’ll need to do to outrank them. Then we’ll identify the legal keywords that best describe each of your services and create a plan around them.
On-Page SEO
We’ll enhance your legal service pages to support new keywords and optimised copy. We’ll also perform a technical review of your site and identify areas for speed and performance optimisations.
Off-Page SEO
Once your website is humming and the content looks great, we begin content promotion! Your business will be added to our extensive list of local business directories and legal sites. We’ll write business articles that reference your website and brand, and lots more.
Law SEO FAQs
How do law firms benefit from SEO?
With SEO, you can improve your law firm’s website rankings on search engines like Google and Safari. Higher rankings will ensure potential clients find your service pages first. If you’re not showing up on Google page 1, chances are you’re missing a lot of traffic/exposure, meaning that potential clients might not find your law firm.
We’ve worked with legal websites that didn’t have an organic presence in the start. This implies they rank for virtually no organic keywords, rendering them invisible online. Our SEO work assists law companies by getting their service pages to rank on Google’s first page, making them visible to potential clients who then enquire about their services.
Check your competition
Check Your Competition
How many lawyers are you competing with in your city? Probably lots, especially if your firm is located in a major capital city.
Why not use the competition for your own competitive advantage?
Make a list of the top search results for ‘lawyers + city’ or ‘service + lawyers’ in your area. You can then gauge what content they have, how much SEO they are doing, and what work you need to do to ‘close the gap’.
For this example, you can search ‘family lawyers’ and see who ranks for that keyword. Then, using SEO tools like Ahrefs, you can check their backlink profile, see what other keywords they are ranking for, and how much traffic these keywords are generating for them.
View the insights below:
You can then see who is ranking and in what position, take that URL and find out the type of backlinks they have, the number of keywords they are ranking for and the type of keywords that are ranking for. It is invaluable insight really.
Make your website faster
Make Your Website Faster
The Google Search team has indicated site speed is one of the ranking signals for desktop and mobile sites alike.
Speed is important. When a visitor has a slow experience on your website, they’re less likely to engage with your services. The stats tell us that more than half of visits are abandoned when a site takes over 3 seconds to load.
The solution? Speed up your site. Use a free tool like GTmetrix or Google Page Speed Insights to identify areas of concern and then set about correcting them.
Advertising and speed go hand in hand, with faster landing pages delivering a better ROI.
What are popular law keywords?
Popular legal Keywords
Are you wondering what keywords you should optimise your law firm website with? It’s simple. Publish a separate page on your site for each of your service areas, and optimise that page with ‘service + lawyers’ keyword variations.
We’ve researched some of the higher volume keywords for lawyers using Ahrefs SEO tool. Here they are:
| Keyword | Exact Search Volume | Matching terms |
| Criminal lawyer | 1,800 searches/month | 2,811 keywords Total volume: 19K |
| Divorce lawyer | 1,500 searches/month | 2,704 keywords Total volume: 11K |
| Commercial lawyer | 500 searches/month | 415 keywords Total volume: 5.0K |
| Workplace lawyer | 600 searches/month | 291 keywords Total volume: 3.7K |
| Property lawyer | 900 searches/month | 621 keywords Total volume: 8.0K |
SEO Investment
Depending on your location and competition, your SEO investment is:
- City-wide SEO price from $1,600 / month
- National SEO price from $3,000 / month.
Let’s Work Together
We’re ready to help boost your business. Discover how our SEO and website design services can elevate your business.
