Effective SEO for Your Business
We provide SEO services for Financial Planners & Accountants.
- We’ll connect you with more clients
- Rank higher for your keywords
- Grow your organic presence with our proven method.
Start your SEO campaign today, or ask us a question.
You can find our office at 223 Liverpool St, Darlinghurst NSW 2010.
Our Service
SEO for Financial Planners & Accountants
Orion Marketing is a Sydney-based SEO agency that specialises in small business SEO. Founded back in 2015 by Marshall Thurlow, we have successfully provided SEO services to a nation-wide accounting business, and a TPD claims financial planner.
We like to keep SEO simple. Customers are searching for your service every day. They google something like ‘best accountant’ or ‘financial advisor Sydney’, click one of the top results and then enquire.
We help you to rank in the top spots on Google to help attract the right type of customer. We know SEO works – we use it for our business! You can use it for yours as well.
We can help you with:
- Keyword research
- Competitor analysis
- Copywriting
- Website design
- Backlink building and more.
Relationship Driven
We like to be different. We aim to provide trusted and professional SEO services to help grow your accounting or financial advice practice.
“From one business owner to another, I know that growing your business is your top priority. Well, it’s my top priority as well. Having worked closely with the entrepreneurial founders of Pop Business for several years, the relationship I developed with them was based on trust and accountability. Results then followed.”
Marshall Thurlow
See Our Results
Niche Financial Planner
We helped Andrew Reynolds from TPD Claims Advice to start a new business via SEO and a new website design. We successfully increased organic traffic to his website that converted into enquiries and sales.
Take a look at the positive growth scenario below.
Highlights
Source: Google Analytics organic traffic.
395% increase in organic traffic after only 3 months, and 947% increase in organic traffic after 12 months
- #1 rank for niche keywords
- 333% increase in enquiries after 12 months
- Positive ROI scenario setup in month 2
After 6 months of SEO, the website was ranking for 298 keywords, up from only 11 when we started. Of these keywords:
- 5 keywords ranked in position 1
- 12 keywords ranked on Google page 1
“Marshall did a great job overhauling and optimising my website, I couldn’t recommend him highly enough.”
Andrew Reynolds
Nationwide Accounting Firm – Pop Business
We worked with Pop Business for 2 years and during that time, delivered the following SEO highlights:
- Enquiries: significant increase in organic lead generation
- Organic traffic: increased organic traffic from only 48 visitors in August 2020 up to 7,7771 visitors in April 2021 (now averaging ~15,000 visitors per month)
Source: Ahrefs overview.
- Keyword rank: increased the number of ranking keywords from 408 up to 5,600 ranking keywords
- Domain rating: increased from 17 up to 30 (the strength of the website’s backlink profile compared to the other websites in the Ahrefs database)
SEO for Financial Planners & Accountants: Proven Methodology
There are no secrets to SEO – just the 3 steps below and time!
Keyword and Competitor Research
We’ll find out what your competition is doing and what you’ll need to do to outrank them. Then we’ll identify the keywords best suited to your business model and create a plan around them.
On-Page SEO
We’ll enhance your finance or accounting content to support new keywords and search phrases. We’ll also perform a technical review of your site and identify areas for speed and performance optimisations.
Off-Page SEO
Once your website is humming and the content looks great, we begin content promotion! Your business will be added to our extensive list of high profile local business directories. We’ll write finance and business articles that reference your website and brand, and lots more.
FAQs
Want to Know More?
SEO for Financial Services and Accounting FAQs
If you want to do your own SEO, we’ve written up the following tips to help you out.
However, if you’d prefer to have the work done for you, please get in touch with Orion Marketing today.
Check your competition
Check Your Competition
How many financial planners are you competing with for those top spots on Google?
Make a list of the top search results for financial advisors in your area. You can then gauge what content they have, how much SEO they are doing and what work you need to do to ‘close the gap’.
In this example, you can search ‘financial advisor Sydney’ and see who ranks for that keyword. Then, using SEO tools like Ahrefs, you can check their backlink profile, see what other keywords they are ranking for and how much traffic these keywords are generating for them.
Make your website faster
Make Your Website Faster
The Google Search team has indicated site speed is one of the ranking signals for desktop and mobile sites alike.
So, if you’ve got a slow-loading site, it could negatively impact your rankings.
Speed is important. When a visitor has a slow experience on mobile, they’re less likely to engage you for your services. The stats tell us that more than half of visits are abandoned when a site takes over 3 seconds to load.
The solution? Speed up your site. Use a free tool like GTmetrix to identify areas of concern and then set about correcting them.
Financial advisor keywords
Financial Advisor Keywords
Popular Financial Advisor Keywords
Are you wondering what keywords you should optimise your financial planning website with? We’ve researched some of the most popular suggestions for financial planning using Google’s Keyword Planner. Here they are:
| Keyword | Avg. Monthly Search | Competition |
| Financial advisor Sydney | 1k – 10k | Medium |
| Certified financial planner | 100 – 1k | Medium |
| Financial planner Sydney | 100 – 1k | Medium |
| Best financial advisor Sydney | 100 – 1k | Medium |
| Private wealth management | 100 – 1k | Medium |
| Property investment advice | 100 – 1k | Medium |
| Property investment advisor | 100 – 1k | Medium |
| Independent financial advisor Sydney | 10 – 100 | Medium |
| Retirement financial advisor | 10 – 100 | Medium |
| Financial planner for debt | 10 – 100 | High |
Note: We used Sydney as our location and keyword modifier. We perform extensive keyword research using advanced analytical tools and methods when performing SEO for clients.
SEO keywords for accountants
SEO Keywords for Accountants
If you’re looking for SEO keywords for accountants, have a look at the most popular ones below, based on search volume. We used Google’s Keyword Planner to generate these results:
| Keyword | Avg. Monthly Search | Competition |
| Accountants near me | 10k – 10ok | Medium |
| Accountant Sydney | 1k – 10k | Medium |
| Accounting firms | 1k – 10k | Low |
| Bookkeeping services | 1k – 10k | Medium |
| Small business accounting | 1k – 10k | Medium |
| Tax accountant Sydney | 100 – 1k | Medium |
| Tax return Sydney | 100 – 1k | Medium |
| Chartered accountants Sydney | 100 – 1k | Low |
| Accounting fees | 100 – 1k | Medium |
| Bookkeeping rates | 100 – 1k | Medium |
Note: We used Sydney as our location and keyword modifier. We perform extensive keyword research using advanced analytical tools and methods when performing SEO for clients.
SEO Investment
Depending on the location and competition of your financial advice or accounting business, you can expect to invest:
- Local (single suburb) SEO price from $1,200 / month
- City-wide SEO price from $1,600 / month
- National SEO price from $3,000 / month.
Let’s Work Together
We’ll provide you with a full report and recommendations on your current site. This will include identifying opportunities to improve your online rankings as well as a complete costing for our service.
Please enquire with us today by leaving your details in the contact form below. Marshall will get back to you as soon as he can. Thanks.
Enquire Now
It’s important that your website looks great and you rank for your keywords. Get your project quote today and grow your business.
223 Liverpool St, Darlinghurst NSW 2010 (Hub Hyde Park)
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