How Will Digital Marketing for Financial Planners, Advisors and Accountants Help?
Search Engine Optimisation (SEO) is an in-bound form of digital marketing. That means that you draw customers to your service via content marketing, SEO and branding. It attracts customers so you don’t have to cold call, advertise or chase them down via other means.
The premise is simple. New clients are searching for your service every day. They google something like ‘best accountant’ or ‘financial advisor Sydney’, click on one of the top results and then read your content. If your content aligns with their search intent, they may contact you.
We help you to rank in the top spots on Google for customer search queries. We know SEO works – we use it for our business! You can use it for yours as well.
What Results Can You Expect?
Our SEO campaign aims to:
- Increase your enquiries (over time)
- Optimise your website
- Increase website traffic
- Increase your online exposure through content promotion and Google Maps
SEO Success for Financial Planners
Have a look at these results:
- #1 rank for niche keywords
- 207% increase in organic traffic in 3 months
- Positive ROI scenario setup after only 2 months
“Marshall did a great job overhauling and optimising my website, I couldn’t recommend him highly enough.”
Andrew Reynolds
SEO for Finance and Accounting Services: Proven Methodology
There are no secrets to SEO – just the 3 steps below and time!
Keyword and Competitor Research
We’ll find out what your competition is doing and what you’ll need to do to outrank them. Then we’ll identify the keywords best suited to your business model and create a plan around them.
On-Page SEO
We’ll enhance your finance or accounting content to support new keywords and search phrases. We’ll also perform a technical review of your site and identify areas for speed and performance optimisations.
Off-Page SEO
Once your website is humming and the content looks great, we begin content promotion! Your business will be added to our extensive list of high profile local business directories. We’ll write finance and business articles that reference your website and brand, and lots more.
Want to Know More?
If you’re determined to perform your own SEO, we’ve written up the following tips that may help you out.
However, if you’d prefer to achieve professional results without the hassle, then get in touch with Orion Marketing today.
Check Your Competition
Check Your Competition
How many financial planners are you competing with for those top spots on Google?
Make a list of the top search results for financial advisors in your area. You can then gauge what content they have, how much SEO they are doing and what work you need to do to ‘close the gap’.
In this example, you can search ‘financial advisor Sydney’ and see who ranks for that keyword. Then, using SEO tools like Ahrefs, you can check their backlink profile, see what other keywords they are ranking for and how much traffic these keywords are generating for them.
Make Your Website Faster
Make Your Website Faster
The Google Search team has indicated site speed is one of the ranking signals for desktop and mobile sites alike.
So, if you’ve got a slow-loading site, it could negatively impact your rankings.
Speed is important. When a visitor has a slow experience on mobile, they’re less likely to engage you for your services. The stats tell us that more than half of visits are abandoned when a site takes over 3 seconds to load.
The solution? Speed up your site. Use a free tool like GTmetrix to identify areas of concern and then set about correcting them
Financial Advisor Keywords
Financial Advisor Keywords
Popular Financial Advisor Keywords
Are you wondering what keywords you should optimise your financial planning website with? We’ve researched some of the most popular suggestions for financial planning using Google’s Keyword Planner. Here they are:
| Keyword | Avg. Monthly Search | Competition |
| Financial advisor Sydney | 1k – 10k | Medium |
| Certified financial planner | 100 – 1k | Medium |
| Financial planner Sydney | 100 – 1k | Medium |
| Best financial advisor Sydney | 100 – 1k | Medium |
| Private wealth management | 100 – 1k | Medium |
| Property investment advice | 100 – 1k | Medium |
| Property investment advisor | 100 – 1k | Medium |
| Independent financial advisor Sydney | 10 – 100 | Medium |
| Retirement financial advisor | 10 – 100 | Medium |
| Financial planner for debt | 10 – 100 | High |
Note: We used Sydney as our location and keyword modifier. We perform extensive keyword research using advanced analytical tools and methods when performing SEO for clients.
SEO Keywords for Accountants
SEO Keywords for Accountants
If you’re looking for SEO keywords for accountants, have a look at the most popular ones below, based on search volume. We used Google’s Keyword Planner to generate these results:
| Keyword | Avg. Monthly Search | Competition |
| Accountants near me | 10k – 10ok | Medium |
| Accountant Sydney | 1k – 10k | Medium |
| Accounting firms | 1k – 10k | Low |
| Bookkeeping services | 1k – 10k | Medium |
| Small business accounting | 1k – 10k | Medium |
| Tax accountant Sydney | 100 – 1k | Medium |
| Tax return Sydney | 100 – 1k | Medium |
| Chartered accountants Sydney | 100 – 1k | Low |
| Accounting fees | 100 – 1k | Medium |
| Bookkeeping rates | 100 – 1k | Medium |
Note: We used Sydney as our location and keyword modifier. We perform extensive keyword research using advanced analytical tools and methods when performing SEO for clients.
SEO Price
Depending on the location and competition of your financial advice or accounting business, you can expect to invest:
- Local SEO price from $200/week
- City-wide SEO price from $250/week
- National SEO price from $300/week
Take Action
If you want advice on how to boost your business, or haven’t got the time to do your own SEO, get in touch with us today.
We’ll provide you with a full report and recommendations on your current site. This will include identifying opportunities to improve your online rankings as well as a complete costing for our service.