Careers in Technology
Future Tech – our top 3 up and coming careers in technology
With the ever-changing landscape of technology, it can be hard to know which field to enter. Do you want to be a software developer or a database administrator? Network analyst or help desk technician? Perhaps you want to complete a course and boost your skills in that area?
According to the Australian Bureau of Statistics, the field of Information Technology grew by 30% while Programming increased by 50% between 2016-2021. This is considerably faster than the average for all occupations.
Here are our top three fields for future technology careers, based on job growth and salary potential.
Cloud Computing
Cloud computing is one of the hottest fields in information technology right now. Cloud computing refers to the delivery of computing services, including servers, storage, databases, networking, software, analytics, and intelligence, over the Internet. This is otherwise known as ‘the cloud’, offering faster innovation, flexible resources, and economies of scale.
The cloud computing industry is expected to grow by a whopping 26 percent from 2022 to 2029. And with the aftermarks of the COVID-19 pandemic accelerating the shift to remote work and online learning, this growth is only expected to continue. As a result, there will be an increase in demand for workers with cloud computing skills.
Cybersecurity
With more and more businesses moving online, cybersecurity has become a top priority. Cybersecurity jobs are expected to grow by 32 percent from 2022 to 2029 — much faster than the average for all occupations. This growth is being driven by an increase in cyberattacks as well as businesses’ heightened need for data security.
As more companies store sensitive customer data, including credit card numbers and addresses, online, there is a greater risk for this data being hacked or leaked. As a result, businesses are willing to pay top dollar for talented cybersecurity professionals who can protect their data.
There are now many different avenues for entry into this space, and a great starting point would be to enrol in one of the many different cyber security courses to develop your digital acumen.
Artificial Intelligence (AI) and Machine Learning
Artificial intelligence (AI) is another hot area in information technology with plenty of room for growth. AI involves making computers smarter so they can perform tasks that ordinarily require human intelligence, such as understanding natural language and recognising objects and patterns.
Machine learning is a subset of AI that involves teaching computers how to learn from data so they can improve their performance on specific tasks over time without being explicitly programmed to do so.
The demand for workers with AI and machine learning skills is only going to increase in the coming years as these technologies become more commonplace across industries.
Forbes reports a prediction that 97 million jobs involving AI will be created between 2022 and 2025.
Now when it comes to digital marketing, AI and machine learning have a big part to play. Will AI put me out of business? No, I don’t think so.
What AI will help with though, is expansive:
- Machine learning in Google ad campaigns, to ensure campaigns are fully optimised and producing ideal conversion
- Content creation – AI can already write general articles and we use some AI writing tools to create the start of a guest post or blog (not this one though)
- SEO and voice search, with machine learning helping search engines to better understand the user intent behind a query, voice search and personalization
- Google search, Gmail, and Google Maps already have machine learning embedded in them, however the rate of adoption and innovation is expected to increase exponentially
- Personalised marketing – AI will mine users personal information for highly targeted advertising campaigns – this is slightly concerning, as I’m sure companies will take advantage of this in ways we can’t even comprehend yet.
Careers in Technology: Summary
The digital space is a rapidly growing area with plenty of opportunities for careers in technology. If you’re wanting to enter the IT field or looking to change careers within the tech sector, these three areas would be a great focus: Cloud computing, cybersecurity, and artificial intelligence/machine learning.
With job growth in these areas expected to be outpacing the average for all occupations, now is the time to start building your skills in these areas!

Marshall Thurlow is Director and Founder of Orion Marketing Pty Ltd. He is a digital marketer with expertise in SEO, website design, content marketing and project management. With over 15 years of experience spanning government, not-for-profit and the private sector, he is well equipped to lead teams to success. He is a big proponent of environmental sustainability, critical thinking and progressive issues.
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