Follow these 5 tips to boost your SEO efforts today
SEO – It’s more than links
Just like everything else in the world of business, a whole lot has changed in the area of Search Engine Optimisation (SEO). In the past, search engines like Google and Bing relied on technical elements to display relevant content.
However, in recent years Google has started focusing more on user intent and user preference to show the most relevant and valuable content for your customers. This is a substantial change to the way SEO worked in the past, and your business needs to be on top of these changes if you want to continue to dominate your market and drive more sales.
Modern day SEO requires businesses to look beyond keywords, meta information, and backlinks, and think about the end user. Google’s business model is to present relevant content to searchers, so your business should focus on providing great content that is optimised for your user.
While you need to focus on your content and audience, technical aspects of SEO still matter. This is because search engines look at various signals to run their algorithms. This means your business has to focus both on your customers and the technical signals search engines use to rank content.
But what does this mean? Let’s take a look at the top 5 SEO tips that will help make your business money today!
1. Find the best keywords
Keywords are bread-and-butter of SEO because they are the way that search engines interpret search queries of their audience. Once someone goes to Google and searches for something, Google’s algorithm runs the question and search query through their search engine to display the best content for that user.
This means that your business needs to understand the problems and questions your customers ask and optimise your content around specific keywords that are relevant and searched for frequently.
It could be a waste of time to maximise your site for keywords which aren’t even being hunted for. Even if you decide to get premium placement for a general keyword which is not what most users are searching for, Google will figure out some times users didn’t pick content.
This means that your business should focus on long-tail keywords that address specific needs of your customers instead of general keywords. Focus your time and resources for finding the best keywords that will attract qualified leads and result in a conversion for your business.
As you perform keyword research for your business marketing, you should remember a few key items:
- Begin with keeping your hunts ambiguous
- Create a list of keywords organised by similar themes and topics
- Drill down in each theme and associated keyword class to produce modest clusters (or silos) of keywords.
- Try Ahrefs keyword explorer (image below)
2. Create great content
Since your customers are searching for solutions to their problems and search engines want to deliver great content to their audience, your business needs to focus on producing great content. Many companies concentrate on the technical aspect of SEO and forget all about providing amazing content.
This is a big mistake because the content is the backbone of your online marketing strategy. New, readable and pertinent articles can help you attract and keep visitors to your site. When creating content, then it is advisable that you set a good deal of work in making it amazing.
Offering different types of content is a very good idea because your customers consume content differently depending on your industry. The types of content you should consider include: videos, sound, and pictures, along with text, offers guests the chance to locate their preferred media. Additionally, these kinds of networking can easily be shareable on various platforms, presenting a chance for widespread exposure.
When creating relevant content, then don’t forget to carefully consider the problems, questions, and needs of your visitors. It’s also worth noting that you don’t have to make articles too frequently, only ensure it is regular enough that guests can discover new and unique items on a reasonable and consistent basis.
3. Discover what your competition is doing
Understanding the needs of your customers is the most important part of a great SEO strategy for your business, but you also should understand what your competition is doing. This type of information can help you position your company and marketing tactics based on what your competition is or is not doing.
Your analysis of competition should include these incredibly talented linking standards (Super Search Engine Optimisation tips), like:
- Competitor ranking in the search engine results
- Quantity and grade of incoming links
- What keywords your competition is ranking for
- keyword difficulty
- Organic traffic volumes
- Traffic values
SEMrush is an exceptional tool to find out more about your competition and understand missed opportunities in the market.
The free version limits the results you can view, however, the information you collect is sufficient to put together an essential competitive evaluation.
For this example, let’s imagine that I sell homewares. I use SEMrush to research a large competitor, Kmart, for this particular exercise based on the Google results we gathered from the first measure.
SEMrush provides great information about this business, including backlinks, organic keywords, paid search traffic, and much more. If you want to learn about your competition, then you should look to SEMrush to help your business today!
4. Optimise your images with keywords & alt tags
To make sure that your guests will still get info from your pictures whenever there are technical issues or if graphical components of your website. Images are often the low-hanging fruit that many businesses miss because they don’t realise that search engines examine image alt tags to understand what the images on each page are.
Alternative descriptions for pictures and graphics do not only play a massive part in on-page optimisation but for access to all search engines and people. Individuals with hearing or vision impairment utilise voice browsers or screen readers (browser software) to browse the web rather than a text style.
- Use a relevant image that matches your message
- Name each image with a corresponding file name
- Make sure picture dimensions match the picture size as presented
- Minimise the size of your images to reduce load speed
5. Improve your meta information on each page
The meta title, meta description, and meta tags should be optimised to help search engines understand and index your content. Each page must have different meta information on each page of your site should you wish for search engines to shop and record them from the search results.
I like to create a spreadsheet that has different columns for the page name, URL, meta title, and meta description. I also add keywords on this spreadsheet, so I can keep all page information together and optimise accordingly.
Even though meta descriptions have been depreciated by Google and don’t contribute to the technical aspect of SEO, they are still important because they provide a preview to your audience in SERPs. Your business needs to make sure that your meta information is optimised for the needs of your customers and optimised for search engines!
Understanding your audience and competition are the most important parts of today’s SEO strategy for your business. Along with that knowledge, your company needs to focus on the keywords, content, images, and meta information to ensure your information is indexed by Google and other search engines.
If you are struggling to figure out a way to help your business grow online, then take some time to address the above suggestions on your site. These SEO tips will help you make more money today!
Do you want to boost your businesses online presence?
Contact Orion Marketing today to learn how you may benefit from an investment in SEO. View our small business SEO services here.
Guest Author Bio:
Chris is a Digital Media Strategy Consultant in Orlando, FL. He has over 13 years of experience helping businesses grow their bottom line and expand their company by focusing on SEO, freelance copywriting, and PPC management services.
Marshall Thurlow is Director and Founder of Orion Marketing Pty Ltd. He is a digital marketer with expertise in SEO, website design, content marketing and project management. With over 15 years of experience spanning government, not-for-profit and the private sector, he is well equipped to lead teams to success. He is a big proponent of environmental sustainability, critical thinking and progressive issues.